[evonthego]

Lucid cut a lot of choices and features to make the $69,000 price point possible. Standard with the Air Pure is rear-wheel drive (optional all-wheel drive), 480 horses, maximum range of 409 miles, metal roof, 19-inch wheels, Mojave (black) interior and some others that still make it a very reasonable spec.

 

[Lucid Dreams]

Lucid cut a lot of choices and features to make the $69,000 price point possible. Standard with the Air Pure is rear-wheel drive (optional all-wheel drive), 480 horses, maximum range of 409 miles, metal roof, 19-inch wheels, Mojave (black) interior and some others that still make it a very reasonable spec.

Lucid senior vice president of design and brand Derek Jenkins gave a little bit of insight about why the Pure's price is what it is. Some of the materials can cut down their production costs.

Lucid executive shares insights on the Air Pure and its sub-$90K price

The Lucid Air Pure has something valuable that its siblings today do not have — a sub-$90,000 starting price.

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Inside the Lucid Air Pure, the vehicle is equipped with an interior fabric that’s made from recycled materials. Lucid also fitted the vehicle with a leather alternative material that can help the company save on production costs. That being said, the Air Pure is still a base model, and some of its specs do reflect that.