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Do you think it is reasonable for Lucid to charge $4k for the upgraded audio after 1 month of use.

Message to Senior Management, Board Members, and Shareholders. The reason why I canceled my order upon delivery.

2086 Views 22 Replies 14 Participants Last post by  Zenithredgt60
I would like to share my experience and urge Lucid Motors to understand the importance of consumer requests and the meaning of nurturing goodwill upon the sale.

I understand that Lucid practices a ‘Direct Consumer Sale’ business model under Zak Edson. My direct experience with Lucid in Florida means the company practices a no-consideration policy, has a take-it-or-leave-it attitude, and is not even interested in handling objections (a core part of any professional sales).

I believe Lucid has taken the Telsa model of direct sales. But Lucid is not Telsa, from what I understand, demand is not as strong as projected, they have produced many more cars than delivered, and many orders have been canceled. Worse is the stock is hovering around the low, and many analysts are bullish.

Furthermore, the Dream Drove Pro is practically still in beta stages, as my auto park attempt failed 6 out 6 attempts on the demo drive.

I sent Lucid Palm Beach this following letter and got back a simple response, ‘no can do’.

I would be curious if anyone else is irked that a car for an invoice value of $110k, with premium audio hardware, would require spending another $4k for the software. And I think it is a turn-off to include audio software for only 1 month.

In the end, I forgo my $1000 deposit, and ordered a Telsa Model S. Put my Lucid Black hat in the charity bin. Yes, I am a bit sad as I wanted to be a Lucid enthusiast. Maybe in the future.
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Thank you for all your team's professional support with my order. Congrats to Lucid for innovating an exceptional car.

At this stage, I am still undecided about taking delivery of the order I placed in Nov 21. As someone who loves new technology, I was impressed with Lucid Dream Drive and understand that it has the hardware capabilities to reach Level 3 autonomous driving. I was also interested in the advanced sound system that was previewed through the online videos that Lucid published.

As a brief background, I am an EV car enthusiast and environmentalist. I owned one of the first Fisker Karma, have a Telsa Y in my family, and installed solar panels on my house. I also own a sizable number of shares in Lucid, Nvidia, as well as Luminar Technologies (Lidar). Further, I am active on the Lucid consumer forums.

Autonomous driving is a technology that I fully embrace, and after driving my son's Telsa Y, it is a technology that I want to further experience 'now'.

I did take a test drive and was impressed with the Highway Assist, and from what I understand Lucid is not ready for Lane keeping assistance (LKA) off highways. I know this will come out in the future, but no dates nor did I receive any indication of when it may be available. The cost of $9000 for DreamDrive Pro hardware puts me in a bit of an uncomfortable position of paying for an upgrade that is strongly desired, and not knowing when it will be a reality.

Also, to be direct, I am a bit surprised that a car at $108k which has superior audio hardware, only comes with a one-month trial on the Pro software. To maintain the software will be another $4k. Personally, to me, it is a turn-off. If I buy a luxury car with high-end audio hardware, I should be able to enjoy it without an added expense of $4k for software. Especially since Dan Neil of WSJ’s review of Lucid, this past weekend stated the “sound reproduction is thin and weirdly wimpy”.

For the reasons above, along with a few other matters, I am still undecided about accepting delivery. I don't need another car right now, and when I do, the Model S would work for me for a few years until Lucid/Nvidia is able to enhance its autonomous driving.

With that all said, if Lucid can include the Surreal Sound Pro in my purchase, I will go ahead with delivery this week. If not, I will probably pass. Please let me know if you have the authority to make this decision, if not, I would appreciate it if you could speak to management that has and let me know your or their feedback.

Thanks for reading,
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I understand your decision to cancel but as a stock holder I'm ok with Lucid's decision too.
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I got cold feet in November, 2022 when I found out the Mojave Interior wouldn't be available until 1Q23 and my tax credit was in jeopardy. Instead, I took the plunge, upgraded from the Touring to the Grand Touring, and I don't have any regrets. I took delivery of my Air GT in December, 2022. I sold my BMW 750li before the Lucid was delivered. My wife drives a 2020 Lexus LS500, her fifth Lexus. The Lucid Air GT is my first EV, but my son has a 2021 Model S Plaid, 2019 Model Y, and a 2023 Ford Lightning. Both of us agree that the Lucid Air is a phenomenal vehicle in comparison to his S Plaid. Granted, the Lucid Dream Drive Pro isn't fully implemented or as advanced as Tesla, but I am willing to wait for the improvements and gladly paid for the hardware required up front. (Tesla's evolution of autonomous driving was limited early on, continues ramping up slowly, and software & hardware are not always upgradable on older models.) As far as the Surreal Sound Pro, I am fully infatuated with it. My wife regularly has to "hunt me down" only to find me sitting in the Air GT in the garage listening to Tidal, Sirius XM, or tracks from my iPhone. I have a 9-channel Yamaha Home HiFi system with Boston Acoustics Speakers in the living room, but I prefer sitting in my Lucid. It is like putting on spatial headphones. But the real reasons I prefer my Lucid is the drivetrain, the miniaturized electric motors, the wunderbox charging system, the 500 mile range, the aerodynamics, the interior quality and styling, the exterior quality and styling, the incredible space for its size. I love the way people look at it, especially Tesla drivers. I love the car and everything that is "good" about it. I fully "bought into" the promise that it will get better with time. As a Lucid Stockholder, I hope that enough people will continue to look at the "good" and wait on the improvements.
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I took delivery of an Air GT Stealth in mid-April and couldn’t be happier - am quite in awe of this vehicle. Definitely the finest driving experience I’ve ever had. No regrets here.

My previous vehicle was a Model S - one of several Teslas we’ve purchased since the mid-20-teens, and they have never negotiated or budged on the vehicle purchase price; I don’t understand why you would think that Lucid would, given that they have essentially the same direct sales and delivery model.
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I get why you'd want to cancel @MichaelsFL but personally as someone who isn't much of an audiophile this wouldn't be a dealbreaker for me. I'd still go wit the Air. That $4000 is pretty much like any audio upgrade on a different car, it's just that you get to experience it for a bit before making the decision, rather than being forced when you're ordering.

But if you're happy with the Model S that's what matters first and foremost and I hope you enjoy the car!
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I’m tired of people whining about what they “expect” of a 100k+ car. Go buy the cheap version of any other car with a Sony Atmos system.
Oh wait; there isn’t ANY OTHER car with one. Hmmm.
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Thanks all for your comments. We have 2 variables at hand, those that love the Lucid, would pay anything for it and accept all terms. And those like me who were on the fence and were looking at the price to pay vis-a-vis where the car is in development, especially Dream Drive Pro. Sorry, I still think $4k for audio 'software' is too much, especially on a $100k+ car.

The reality is Lucid is manufacturing way more cars than being delivered, the demand has not been created. Tomorrow's earnings report may be a disaster. A significant amount of orders have been canceled. The company is fledging, the stock has tanked, and the long-term viability of Lucid is in question. Sure, it is great to take your non-negotiating direct sales model all the way to significant sales losses. As a shareholder, at this stage, I think it is the wrong tact. When demand finally outweighs supply, that is a different issue.

Consumer demand can be a bell-shaped cure. This forum's members are at the back of the curve, the mass in the middle of the curve are price to value sensitive, and the front of the curve would not be buying the car. Others on the fence, like me, needed an incentive to close the deal. We have been a Maserati family since the early 2000s, and I have bought 9 Maseratis from our local dealer. On every purchase, they give us attractive incentives, which has made my family very loyal customers and kept us upgrading every few years.

I also relay my experience to the local mall, which had both Sony and Apple stores. I bought Sony computers and pocket cameras all the time. The manager knew me well. One of my pocket cameras shutters did not close, and the manager said he could not do anything for me. With the Apple store, I remember bringing an iPod in to fix, they smiled, said they would be glad to help, and did not charge me. The lesson here is Sony closed down shortly thereafter, and Apple is the highest revenue store at the mall.

It is extremely critical for business survival to listen to your customers and be flexible.

This would be a very interesting Master Class discussion, especially evaluating consumer variables needed for creating demand.

So in the end, I ordered a Model S and was a bit sad about not taking delivery, as I am a Lucid enthusiast. But I feel it was the right decision for me as I watch Lucid develop their software and grow their demand. Maybe in 2-3 years, I will upgrade.
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Thanks all for your comments. We have 2 variables at hand, those that love the Lucid, would pay anything for it and accept all terms. And those like me who were on the fence and were looking at the price to pay vis-a-vis where the car is in development, especially Dream Drive Pro. Sorry, I still think $4k for audio 'software' is too much, especially on a $100k+ car.

The reality is Lucid is manufacturing way more cars than being delivered, the demand has not been created. Tomorrow's earnings report may be a disaster. A significant amount of orders have been canceled. The company is fledging, the stock has tanked, and the long-term viability of Lucid is in question. Sure, it is great to take your non-negotiating direct sales model all the way to significant sales losses. As a shareholder, at this stage, I think it is the wrong tact. When demand finally outweighs supply, that is a different issue.

Consumer demand can be a bell-shaped cure. This forum's members are at the back of the curve, the mass in the middle of the curve are price to value sensitive, and the front of the curve would not be buying the car. Others on the fence, like me, needed an incentive to close the deal. We have been a Maserati family since the early 2000s, and I have bought 9 Maseratis from our local dealer. On every purchase, they give us attractive incentives, which has made my family very loyal customers and kept us upgrading every few years.

I also relay my experience to the local mall, which had both Sony and Apple stores. I bought Sony computers and pocket cameras all the time. The manager knew me well. One of my pocket cameras shutters did not close, and the manager said he could not do anything for me. With the Apple store, I remember bringing an iPod in to fix, they smiled, said they would be glad to help, and did not charge me. The lesson here is Sony closed down shortly thereafter, and Apple is the highest revenue store at the mall.

It is extremely critical for business survival to listen to your customers and be flexible.

This would be a very interesting Master Class discussion, especially evaluating consumer variables needed for creating demand.

So in the end, I ordered a Model S and was a bit sad about not taking delivery, as I am a Lucid enthusiast. But I feel it was the right decision for me as I watch Lucid develop their software and grow their demand. Maybe in 2-3 years, I will upgrade.
I'm a bit confused. Yes, it's a $100k+ car. Yes, it's a startup. We know these things. We are early adopters and we either pay the price for investing in a failed startup or we benefit from the early enjoyment of a great product. Or, possibly a disappointing product.

Betamax was, technically, a superior product to VHS but it failed. That doesn't equate to VHS being a superior product.

I like Tesla's but the Model S is not a luxury vehicle. It's a fast vehicle, but not luxurious. There's a pretty big difference between what you get in the Air vs. the S. Soft close doors, rear passenger and rear glass shades, huge passenger area, auto trunk and hood, 924 volt charging instead of 480 volt, massage seats in the higher trim levels, LIDAR.

The Lucid is a "luxury" vehicle. If you want a car that goes really fast but rattles after 12 months the Model S is the gift that keeps giving. If you want a cruiser that charges really fast and goes pretty fast and doesn't rattle and makes your passengers feel like they're in a limo - get a Lucid. Or, perhaps the BMW i7 - that will do 317 (max) and 0-60 in 4.5. But it's got a really cool tv in the back seat.

All of those things cost money - and you pay for them.
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Thanks all for your comments. We have 2 variables at hand, those that love the Lucid, would pay anything for it and accept all terms. And those like me who were on the fence and were looking at the price to pay vis-a-vis where the car is in development, especially Dream Drive Pro. Sorry, I still think $4k for audio 'software' is too much, especially on a $100k+ car.

The reality is Lucid is manufacturing way more cars than being delivered, the demand has not been created. Tomorrow's earnings report may be a disaster. A significant amount of orders have been canceled. The company is fledging, the stock has tanked, and the long-term viability of Lucid is in question. Sure, it is great to take your non-negotiating direct sales model all the way to significant sales losses. As a shareholder, at this stage, I think it is the wrong tact. When demand finally outweighs supply, that is a different issue.

Consumer demand can be a bell-shaped cure. This forum's members are at the back of the curve, the mass in the middle of the curve are price to value sensitive, and the front of the curve would not be buying the car. Others on the fence, like me, needed an incentive to close the deal. We have been a Maserati family since the early 2000s, and I have bought 9 Maseratis from our local dealer. On every purchase, they give us attractive incentives, which has made my family very loyal customers and kept us upgrading every few years.

I also relay my experience to the local mall, which had both Sony and Apple stores. I bought Sony computers and pocket cameras all the time. The manager knew me well. One of my pocket cameras shutters did not close, and the manager said he could not do anything for me. With the Apple store, I remember bringing an iPod in to fix, they smiled, said they would be glad to help, and did not charge me. The lesson here is Sony closed down shortly thereafter, and Apple is the highest revenue store at the mall.

It is extremely critical for business survival to listen to your customers and be flexible.

This would be a very interesting Master Class discussion, especially evaluating consumer variables needed for creating demand.

So in the end, I ordered a Model S and was a bit sad about not taking delivery, as I am a Lucid enthusiast. But I feel it was the right decision for me as I watch Lucid develop their software and grow their demand. Maybe in 2-3 years, I will upgrade.
I agree it is extremely critical to listen to your customers but I hope lucid is not trying to attract the buyers who are looking for steep incentives but rather the buyer who wants a state of the art vehicle and excellent service. I think you were spoiled by Maserati and Sony because both had inferior products relative to their competitors and therefore had to bend over to attract what few customers they could get.
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Thanks all for your comments. We have 2 variables at hand, those that love the Lucid, would pay anything for it and accept all terms. And those like me who were on the fence and were looking at the price to pay vis-a-vis where the car is in development, especially Dream Drive Pro. Sorry, I still think $4k for audio 'software' is too much, especially on a $100k+ car.

The reality is Lucid is manufacturing way more cars than being delivered, the demand has not been created. Tomorrow's earnings report may be a disaster. A significant amount of orders have been canceled. The company is fledging, the stock has tanked, and the long-term viability of Lucid is in question. Sure, it is great to take your non-negotiating direct sales model all the way to significant sales losses. As a shareholder, at this stage, I think it is the wrong tact. When demand finally outweighs supply, that is a different issue.

Consumer demand can be a bell-shaped cure. This forum's members are at the back of the curve, the mass in the middle of the curve are price to value sensitive, and the front of the curve would not be buying the car. Others on the fence, like me, needed an incentive to close the deal. We have been a Maserati family since the early 2000s, and I have bought 9 Maseratis from our local dealer. On every purchase, they give us attractive incentives, which has made my family very loyal customers and kept us upgrading every few years.

I also relay my experience to the local mall, which had both Sony and Apple stores. I bought Sony computers and pocket cameras all the time. The manager knew me well. One of my pocket cameras shutters did not close, and the manager said he could not do anything for me. With the Apple store, I remember bringing an iPod in to fix, they smiled, said they would be glad to help, and did not charge me. The lesson here is Sony closed down shortly thereafter, and Apple is the highest revenue store at the mall.

It is extremely critical for business survival to listen to your customers and be flexible.

This would be a very interesting Master Class discussion, especially evaluating consumer variables needed for creating demand.

So in the end, I ordered a Model S and was a bit sad about not taking delivery, as I am a Lucid enthusiast. But I feel it was the right decision for me as I watch Lucid develop their software and grow their demand. Maybe in 2-3 years, I will upgrade.
I absolutely agree. I wanted to purchase the vehicle badly but I was extremely concerned about promises that were not being fulfilled. An example is a local service center that still hasn’t been opened. Lucid seems to have a long way to go.
I’m tired of people whining about what they “expect” of a 100k+ car. Go buy the cheap version of any other car with a Sony Atmos system.
Oh wait; there isn’t ANY OTHER car with one. Hmmm.
Lucid doesn’t have a Sony Atmos system either. It’s their own audio system with Dolby Atmos which Lucid calls their surreal 21 speaker sound system. On my Lucid I could only count 11 speakers. Plus this is the only car that I have ever owned that suddenly stopped working. It took a month for Lucid to fix it. Knock on wood so far it is working.
I have a friend who's an audiophile who speaks like this. I still love him. My system has some glitches too and Lucid is on the issue right now--it is to be expected at this stage. The ride and foundation of the drive system is hardware. The fundamentals are good and the software will get better. The ride is excellent and you can't fix that with software if it isn't.
Lucid had the unfortunate timing of getting things ramped up during Covid. Covid was real but the company, as a startup still survived. When I bought my Tesla S, it was after all the bad press and Musk sleeping on the factory floor in Palo Alto to get things going. Sceptics said Tesla would fold (mostly ICE fans). I wish I had listened to my own homework back then and loaded up on the $38.00/share stock back then. I still made a lot off of it while people called me a "fanboy." I'm not a fanatic of any car but I am of performance cars since the 70's. This car is extraordinary and will improve in all aspects. BTW: The stock is "on sale" right now. Or, you can say later, "shoulda, woulda, coulda..."
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I'm a bit confused. Yes, it's a $100k+ car. Yes, it's a startup. We know these things. We are early adopters and we either pay the price for investing in a failed startup or we benefit from the early enjoyment of a great product. Or, possibly a disappointing product.

Betamax was, technically, a superior product to VHS but it failed. That doesn't equate to VHS being a superior product.

I like Tesla's but the Model S is not a luxury vehicle. It's a fast vehicle, but not luxurious. There's a pretty big difference between what you get in the Air vs. the S. Soft close doors, rear passenger and rear glass shades, huge passenger area, auto trunk and hood, 924 volt charging instead of 480 volt, massage seats in the higher trim levels, LIDAR.

The Lucid is a "luxury" vehicle. If you want a car that goes really fast but rattles after 12 months the Model S is the gift that keeps giving. If you want a cruiser that charges really fast and goes pretty fast and doesn't rattle and makes your passengers feel like they're in a limo - get a Lucid. Or, perhaps the BMW i7 - that will do 317 (max) and 0-60 in 4.5. But it's got a really cool tv in the back seat.

All of those things cost money - and you pay for them.

So here's my question, when Betamax failed what happened to their authorized service centers?

I would buy the Lucid GT in a heartbeat, but if the company fails how do you get service? Who provides the battery replacements, the OTA updates, motor issues and a whole host of what can go wrong?

Oh I know, it's gonna be the Saudi Sovereign Wealth Fund to rescue them in 2024,.,...they already own over 60%...surely they'll keep it afloat, just ask all those good people at Credit Swiss.....The Saudis hung them out to dry!
So here's my question, when Betamax failed what happened to their authorized service centers?

I would buy the Lucid GT in a heartbeat, but if the company fails how do you get service? Who provides the battery replacements, the OTA updates, motor issues and a whole host of what can go wrong?

Oh I know, it's gonna be the Saudi Sovereign Wealth Fund to rescue them in 2024,.,...they already own over 60%...surely they'll keep it afloat, just ask all those good people at Credit Swiss.....The Saudis hung them out to dry!
Your point is well taken thou bad example as Betamax is a format that Sony mainly pushed. After Betamax Sony did continue to service their units same with Awia. Aiwa doesn’t exit today but anyone who owns their product can still get them serviced.
I also believe there will be repair places for Lucid. They will charge so if the car is under warranty it will be useless.
Thou the software may brick the car as there be no server er cloud to keep them running. Even thou I own a lucid I don’t know how much the car is dependent on the cloud. If Tesla goes under then their cars will be bricks as I believe Tesla cars are dependent on the Cloud(I am not to sure about that)
I have driven and ridden in several Teslas, garbage and not in comparison to my Lucid Air Touring. Fast is all-electric, but it's the ride, the noise, the fit, the finish. I am 6'6" and fit awesomely in the seat, with the back seats still having plenty of room (not so much in the Model S). It is a luxury car, which Tesla will never be; they are a mass producer of subpar cars. Now that Tesla has been around for a while, they are starting to catch fire and burn with aging batteries. Test drove a 2-year-old Model X, garbage, rattling, fit, and finish subpar. Buy your KIA because they are nicer than Tesla, my VW ID4 better than Tesla, and now my Lucid is far better than any Tesla made, including the 130K car. You get what you pay for; they will be fine for a while. It won't be long before you will have buyer's remorse.
So here's my question, when Betamax failed what happened to their authorized service centers?

I would buy the Lucid GT in a heartbeat, but if the company fails how do you get service? Who provides the battery replacements, the OTA updates, motor issues and a whole host of what can go wrong?

Oh I know, it's gonna be the Saudi Sovereign Wealth Fund to rescue them in 2024,.,...they already own over 60%...surely they'll keep it afloat, just ask all those good people at Credit Swiss.....The Saudis hung them out to dry!
It took years for Beta to go out of service. But, as with all technology, it just goes away. Perhaps a museum, perhaps purchased by another company. There's a lot of value in what Lucid has accomplished. The same question could be asked about Saturn or Pontiac.

We just don't know what the future holds. Tesla was in dire straights several times - literally days from bankruptcy.

Lucid is a good product - vs. some startup with a crappy product. It doesn't have the mass "hype" that Tesla has - and, certainly, Tesla was never profitable making the Model S, X and Roadster. They weren't profitable at all until 2020. That's 18 years of unprofitability. Yet - the upside appears to be fairly good.

If we're comparing Lucid to Tesla - it would seem logical that we should have at least some faith that within the next 4 years Lucid can show growth.
I absolutely agree. I wanted to purchase the vehicle badly but I was extremely concerned about promises that were not being fulfilled. An example is a local service center that still hasn’t been opened. Lucid seems to have a long way to go.
Responding to the sentence about local service center. This is truly unnecessary. I have had my car go back 3 times to Seattle center. I live 8 hour drive from Seattle. When the problem was identified, each time they promptly contact a transport company, I get a call within 24 hours, and shortly someone comes to my door to transport car in closed trailer. Same in reverse. Frankly, I'd rather have car go to a central high volume high quality repair center than a small satellite facility. I know there are problems but the quality of service is not one of them. They text me every other day, respond when I call in. I have owned a LOT of cars. I can tell you nightmare stories about service as likely can many of you.

Now, why I needed car to go back 3 times is another story :) But I did buy a beta product knowing there would be issues. Compared to my wife's M3 and friend's Model S, this car is night and day in quality and luxury.
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I'm a bit confused. Yes, it's a $100k+ car. Yes, it's a startup. We know these things. We are early adopters and we either pay the price for investing in a failed startup or we benefit from the early enjoyment of a great product. Or, possibly a disappointing product.

Betamax was, technically, a superior product to VHS but it failed. That doesn't equate to VHS being a superior product.

I like Tesla's but the Model S is not a luxury vehicle. It's a fast vehicle, but not luxurious. There's a pretty big difference between what you get in the Air vs. the S. Soft close doors, rear passenger and rear glass shades, huge passenger area, auto trunk and hood, 924 volt charging instead of 480 volt, massage seats in the higher trim levels, LIDAR.

The Lucid is a "luxury" vehicle. If you want a car that goes really fast but rattles after 12 months the Model S is the gift that keeps giving. If you want a cruiser that charges really fast and goes pretty fast and doesn't rattle and makes your passengers feel like they're in a limo - get a Lucid. Or, perhaps the BMW i7 - that will do 317 (max) and 0-60 in 4.5. But it's got a really cool tv in the back seat.

All of those things cost money - and you pay for them.
As much as I hate Elon I won’t spread false statements. The fact is I owned a model S and it neaver rattled in the three years of ownership. The car never broke down and worked as it should.
The suspension system is far superior in a Lucid but quality control is lacking. My new Lucid has just stopped working after three weeks of ownership. It has since been fixed and knock on woods the car has not stoped working.
On my way to Safeway I spotted a Lucid owner whose car stopped working. He had just gotten delivery.
Hopefully with the software update that happen three weeks ago folks whose car might just stoped might get a fix before it happens.
It’s the horror stories of panels coming off paint job being destroyed etc that is hurting Lucid.
Tesla faced the same problems in its early days and was close to going into bankruptcy

like any startup Lucid is a high risk in investment as it works through the bugs. Will Lucid be able to work things out before going under or will time run out. I don’t know
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I agree it is extremely critical to listen to your customers but I hope lucid is not trying to attract the buyers who are looking for steep incentives but rather the buyer who wants a state of the art vehicle and excellent service. I think you were spoiled by Maserati and Sony because both had inferior products relative to their competitors and therefore had to bend over to attract what few customers they could get.
Eric, I too am an early adopter and took a risk for all the reasons you gave. Unfortunately, I received my Lucid Air Touring on March 15th and h I
I'm a bit confused. Yes, it's a $100k+ car. Yes, it's a startup. We know these things. We are early adopters and we either pay the price for investing in a failed startup or we benefit from the early enjoyment of a great product. Or, possibly a disappointing product.

Betamax was, technically, a superior product to VHS but it failed. That doesn't equate to VHS being a superior product.

I like Tesla's but the Model S is not a luxury vehicle. It's a fast vehicle, but not luxurious. There's a pretty big difference between what you get in the Air vs. the S. Soft close doors, rear passenger and rear glass shades, huge passenger area, auto trunk and hood, 924 volt charging instead of 480 volt, massage seats in the higher trim levels, LIDAR.

The Lucid is a "luxury" vehicle. If you want a car that goes really fast but rattles after 12 months the Model S is the gift that keeps giving. If you want a cruiser that charges really fast and goes pretty fast and doesn't rattle and makes your passengers feel like they're in a limo - get a Lucid. Or, perhaps the BMW i7 - that will do 317 (max) and 0-60 in 4.5. But it's got a really cool tv in the back seat.

All of those things cost money - and you pay for them.
Eric, I too am an early adopter for all the same reasons you gave. Unfortunately, I received my Lucid Air Touring on March 15th and have only enjoyed four days of driving with all systems working. First it was computer problems, and since April 11th I’ve been told to not drive it until the source of rattling can be found and corrected. It is scheduled to be picked up next week for servicing. Let’s hope it works. VERY DISAPPOINTING!!!
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