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This first episode is part of a five-part video series where Lucid will offer a rare glimpse into the design thinking behind Lucid Air, the Lucid brand, and more. Here they provide some insight on design. Enjoy!


Get a rare glimpse into the design thinking at #LucidMotors. To kick off, VP of Design, Derek Jenkins, and Design Director of Brand, Nathan Barbour discuss the Lucid brand DNA.
 

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This first episode is part of a five-part video series where Lucid will offer a rare glimpse into the design thinking behind Lucid Air, the Lucid brand, and more. Here they provide some insight on design. Enjoy!


Get a rare glimpse into the design thinking at #LucidMotors. To kick off, VP of Design, Derek Jenkins, and Design Director of Brand, Nathan Barbour discuss the Lucid brand DNA.
Hopefully their next videos are longer. I really want to hear as many details as possible on how the car came together.
 
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