In this interview at Goodwood Festival of Speed, Eric Bach, the Senior Vice President of Product and Chief Engineer at Lucid Motors talked about their upcoming SUV and the brand's future.
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According to Bach, Gravity is still two years away. "We are not done with the Air yet. We launched the Dream Edition, followed by the GT. Now we are launching the GT Performance Edition with 1,050 horsepower and 446 miles of range," said Bach.
Bach was willing to concede that the smaller SUV market is the big one. When asked whether they'd be going after the Tesla Model Y, Bach responded with "yes, absolutely."
But at the moment, the main focus is Air, which competes in various segments. As you can read in our review of the Air, it has the footprint of a Mercedes-Benz E-Class, yet it offers the same interior space as an S-Class. That goes for just about every German brand out there.
"We've basically conflated nine different competitors into one vehicle, and it outperforms them, outranges the electric variants, and it has more storage space," says Bach.
According to Bach, the same will be true of Gravity when it launches in two years. It will use the same principles to beat its main rivals, but what happens after that?
"Obviously, if we want to scale, and we do want to scale, we'll go down to a mid-size platform," said Bach. "That will bring us to 500,000 [units], possibly even 1 million by the end of the decade."
Lucid's primary selling point will remain range. It was the first to achieve a 500-mile plus rating by the EPA. "Who travels more than 500 miles per day? asks Bach. "Seldom. Very rarely."
Lucid Going After Tesla Model Y With High-Volume SUV
At the recent Goodwood Festival of Speed, we had a chance to sit down with Eric Bach, the Senior Vice President of Product and Chief Engineer at Lucid Motors. Even though Lucid only had a couple of models on display, Bach was more than happy to discuss the brand's future.
carbuzz.com
Bach was willing to concede that the smaller SUV market is the big one. When asked whether they'd be going after the Tesla Model Y, Bach responded with "yes, absolutely."
But at the moment, the main focus is Air, which competes in various segments. As you can read in our review of the Air, it has the footprint of a Mercedes-Benz E-Class, yet it offers the same interior space as an S-Class. That goes for just about every German brand out there.
"We've basically conflated nine different competitors into one vehicle, and it outperforms them, outranges the electric variants, and it has more storage space," says Bach.
According to Bach, the same will be true of Gravity when it launches in two years. It will use the same principles to beat its main rivals, but what happens after that?
"Obviously, if we want to scale, and we do want to scale, we'll go down to a mid-size platform," said Bach. "That will bring us to 500,000 [units], possibly even 1 million by the end of the decade."
Lucid's primary selling point will remain range. It was the first to achieve a 500-mile plus rating by the EPA. "Who travels more than 500 miles per day? asks Bach. "Seldom. Very rarely."
