[Lucid Dreams]

Lucid has revealed how much the base model of the Air will cost. It will have a starting price of $69,900 after the $7,500 US Federal Tax Credit and has a reservation payment of $300.

You can reserve it now on Lucid's website:

Reserve Your Lucid Air

Lucid is a luxury mobility company reimagining what a car can be.

www.lucidmotors.com

The Lucid Air will offer:

• 480 horsepower
• A projected EPA estimated range of 406 miles on a single charge
• A single-motor powertrain with optional dual-motor, all-wheel drive configuration
• A 900+ ultra-high voltage electrical architecture with DC fast charging capability
• Customers who reserve now will receive three years of complimentary charging at Electrify America’s extensive nationwide network of ultrafast charging stations

Appointments for the Lucid Air model include PurLuxe animal-free interior trim in the Mojave theme, the 34" Lucid Glass Cockpit curved, floating display, and the largest frunk ever fitted to an electric sedan. The Lucid Air model is also available with DreamDrive, a new benchmark in advanced driver-assistance systems (ADAS).

Reservations for Lucid Air, as well as the other models in the Lucid Air range, are open now and can be placed at the Lucid Motors website or at an ever-expanding network of retail locations, including the recently opened Beverly Hills Studio and service center.

 

[PVI]

This should have been available at the launch. A lot of people out there are not going to know about this lower cost Air being an available option instead of a Model S.

 

[PVI]

Tesla Model S Priced at $69,420 in Jab at Lucid Air

Surprised to see Elon reacting to Lucid's announcement! Tesla must be concerned that the Lucid Air is a real competitor to the Model S. Because of Lucid's small size at the moment, I did not expect Tesla to react in any way. Not at least until reviews crown the Lucid Air the winner over the Model S.

Tesla Model S Priced at $69,420 in Jab at Lucid Air

Nice.

www.thedrive.com

 

[Lucid Dreams]

Yeah I'm surprised this wasn't announced at launch. They're going to have to promote the heck out of it to steal the spotlight from Tesla.

Speaking of which, along with the price drop Musk announced that production on the 7 seater Model S starts next month and initial deliveries in December.

https://twitter.com/i/web/status/1316454693489516545

https://twitter.com/i/web/status/1316454051693895680

 

[PVI]

I wonder if the lower price announcement for the Air was a rushed measure, not part of the original launch plan, because initial Air reservations did not number as high as Lucid needed. Notice that there has been no glitzy press release from Lucid mentioning a high number of reservations.

 

[Lucid Dreams]

I wonder if the lower price announcement for the Air was a rushed measure, not part of the original launch plan, because initial Air reservations did not number as high as Lucid needed. Notice that there has been no glitzy press release from Lucid mentioning a high number of reservations.

It's possible, they probably thought people would be more willing to spend that kind money like a Model S or even a Taycan. But that's tricky when you're not as well known as the competition.