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Jon Rettinger Buys Lucid Air After $50,000 Dealer Markup On Mercedes EQS

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Air Head
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Jon Rettinger planned on ordering a Mercedes EQS until his dealer tried to hit him with a $50,000 price markup! Fortunately he saw the light and made the switch to an Air!

https://twitter.com/i/web/status/1475999511927398400
 
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Hc_79

Hc_79

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#2 · Dec 30, 2021
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I question how true this actually is. How did he get a Lucid without a reservation? He couldn’t have just said no to the EQS and then purchased a Lucid.
 
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ac.bill

ac.bill

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#3 · Dec 31, 2021 (Edited)
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Agreed. I have seen three for sale, each asking about $250k (the 'Dream On' Edition?)
Nope- Confirmed reservation holder.
 
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borski

borski

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#4 · Dec 31, 2021
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Could absolutely have had both reserved - the $1k reservation was refundable until you confirmed it, so he may have been going for the EQS and then simply confirmed the Lucid instead.
 
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Hydbob

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#5 · Dec 31, 2021
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I'd say 100% true, he's registered on this forum...
www.lucid-forum.com

Taking Delivery This Week

so no ETA for you yet on the delivery? Elsewhere, @Paladin732 posted that it’s been promised before Christmas, but no set delivery date yet I believe
www.lucid-forum.com www.lucid-forum.com

He reported it here before he posted on Twitter
 
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Pete44

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#6 · Dec 31, 2021
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Hydbob said:
I'd say 100% true, he's registered on this forum...
www.lucid-forum.com

Taking Delivery This Week

so no ETA for you yet on the delivery? Elsewhere, @Paladin732 posted that it’s been promised before Christmas, but no set delivery date yet I believe
www.lucid-forum.com www.lucid-forum.com

He reported it here before he posted on Twitter
Click to expand...
Agree with @Hydbob on this. I’d be careful before casting aspersions. Here is his posting 24 days ago on this forum:

“Been a whirlwind few days. I placed a reservation for a GT back in June and selected the box that I'd be interested in a Dream Edition if one was available (at the time they were sold out). Fast forward to the end of November I receive a call saying a slot opened up. I wanted to get a car this year (tax benefits) so I agreed. I configured a white Dream P with 21's, but since I configured my car had not yet entered production. My rep did not know how long the process to build was since they've made so few cars and each one is being hand-inspected, so the chan ce of taking delivery this year was getting slim. Last night (Dec 5th) I received a call saying someone who had ordered before me had backed out and if I was open to changing colors to black (everything else the same) I could take delivery this week. I went through the financing today with B of A, and paid the delta through ACH on Lucid's portal and that was it. It was a very Tesla-esque experience (in the best way possible). I'm expected to tale delivery this weekend. If you have any questions, ask away. I'll be filming my experience with delivery and the car here https://www.youtube.com/user/jon4lakers if you'd like to follow along. This forum has been a great asset throughout this process and I'd like to pay it forward.”
 
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Jrettinger

Jrettinger

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#7 · Dec 31, 2021 (Edited)
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So since this article is about me I figured I’d chime in. I had a reservation for a GT but selected the option for a Dream if one became available. When the above with the MB happened I called Lucid to ask if a Dream became available I’d jump on it. It’s wild to me how quick people are to call names and such.
Here is a tweet with all the info.
https://twitter.com/i/web/status/1476809408612950017
 
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Jrettinger

Jrettinger

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#8 · Dec 31, 2021
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borski said:
Could absolutely have had both reserved - the $1k reservation was refundable until you confirmed it, so he may have been going for the EQS and then simply confirmed the Lucid instead.
Click to expand...
I actually had all the above plus a Rivian reserved and was going to go with what could deliver first.
 
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Jrettinger

Jrettinger

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#9 · Dec 31, 2021
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Hc_79 said:
I question how true this actually is. How did he get a Lucid without a reservation? He couldn’t have just said no to the EQS and then purchased a Lucid.
Click to expand...
Please see the below posts, especially before calling someone a liar.
 
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Jrettinger

Jrettinger

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#10 · Dec 31, 2021
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For whatever it’s worth here is the sticker and the dealer from the car that was reserved. Even had the comfort doors. Hopefully this puts any doubts to rest.
 

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Hc_79

Hc_79

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#11 · Dec 31, 2021
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Jrettinger said:
Please see the below posts, especially before calling someone a liar.
Click to expand...
Well you know what they say when you assume things….

Based on what I’ve been reading and people waiting for their dream editions with no real ETA’s from Lucid at the moment the article came across that you just got one easily not thinking that you had a reservation like everyone else.

I apologize
 
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Jrettinger

Jrettinger

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#12 · Dec 31, 2021
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Hc_79 said:
Well you know what they say when you assume things….

Based on what I’ve been reading and people waiting for their dream editions with no real ETA’s from Lucid at the moment the article came across that you just got one easily not thinking that you had a reservation like everyone else.
Hc_79 said:
Well you know what they say when you assume things….

Based on what I’ve been reading and people waiting for their dream editions with no real ETA’s from Lucid at the moment the article came across that you just got one easily not thinking that you had a reservation like everyone else.

I apologize
Click to expand...
I apologize
Click to expand...
I can respect that. Thank you.
 
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hmp10

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#13 · Dec 31, 2021 (Edited)
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Jrettinger said:
I actually had all the above plus a Rivian reserved and was going to go with what could deliver first.
Click to expand...
Same here. Have had both a Rivian R1S Launch Edition and a Lucid Air Dream on reservation since the early days of both and was planning to take whichever became available first. And in the middle of all this, we were able to snag a Tesla Model S Plaid in August. (Our Zenith Red Dream is being delivered at noon today.)

After several years of listening to the pro and con debates about whether the internet sales model of Tesla and Lucid is better than buying through a legacy dealer, I have become convinced legacy dealers are going to screw themselves by screwing too many customers. Every Mustang Mach-E that has shown up in Naples, FL has had at least a $5,000 "market adjustment" pinned to it by the dealer. Now Mercedes is allowing their dealers to do the same thing . . . except that, in typical German fashion, the price gouging is astronomically higher, reaching the levels of a Porsche options list.

Instead of trying to develop news ways to generate the service revenues on which they depend as the market shifts to EVs, legacy dealers are grabbing the short-term fix of gouging prices for buyers willing to be screwed. It's sort of like GM riding the reputation of cars from their golden era as they made crappier and crappier cars throughout the 70's-90's. The piper eventually had to be paid.

There's a huge opportunity for creative legacy dealers to use their existing service facilities and personnel to open up revenue streams they don't currently have. People who buy expensive cars often add thousands of dollars of things such as PPF wraps, ceramic coatings, radar/laser installations, etc. Right now, the car owner has to get into line at several providers, often spread far and wide, to get these things done over the first few weeks or months of ownership. It would be great to have one-stop shopping for such services -- and creative dealers are in a great position to do so, both for cars they sell and for cars bought elsewhere.
 
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sandvinsd

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#14 · Dec 31, 2021
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Jrettinger said:
For whatever it’s worth here is the sticker and the dealer from the car that was reserved. Even had the comfort doors. Hopefully this puts any doubts to rest.
Click to expand...
I’m glad you gave the Mercedes’ dealer the proverbial middle finger for that sort of markup. The Lucid is much better and you will be happier with it IMHO.
 
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ac.bill

ac.bill

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#15 · Dec 31, 2021
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Jrettinger said:
For whatever it’s worth here is the sticker and the dealer from the car that was reserved. Even had the comfort doors. Hopefully this puts any doubts to rest.
Click to expand...
Well, I stepped right in it. Edited my post.
Seems obvious once I stop to give it even a moment's thought. I myself have multiple reservations open, but I may actually buy that Ford pickup as well.
 
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sandvinsd

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#16 · Dec 31, 2021
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ac.bill said:
Seems obvious once I stop to give it even a moment's thought. I myself have multiple reservations open, but I may actually buy that Ford pickup as well.
Click to expand...
if someone had a 500 mile, 7 passenger vehicle then I might have multiple reservations in too. But alas, there isn’t one. in fact, I would even go with a good quality 400 mile one, but nothing there either…..
 
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ac.bill

ac.bill

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#17 · Dec 31, 2021
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sandvinsd said:
if someone had a 500 mile, 7 passenger vehicle then I might have multiple reservations in too. But alas, there isn’t one. in fact, I would even go with a good quality 400 mile one, but nothing there either…..
Click to expand...
I suspect the Lucid Gravity might get you there (in 2023), but a real full-size comfortable SUV is not an ideal form for a pure EV. I have heard good things about the Chrysler Pacifica plug-in hybrid though.
 
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Hydbob

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#18 · Dec 31, 2021
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VW ID Buzz...
 
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sandvinsd

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#19 · Dec 31, 2021
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ac.bill said:
I suspect the Lucid Gravity might get you there (in 2023), but a real full-size comfortable SUV is not an ideal form for a pure EV. I have heard good things about the Chrysler Pacifica plug-in hybrid though.
Click to expand...
No gas. The price is too high in loony state of CA, and if oil hits $100 a barrel, it will be $7/gallon out here. Everything will be electric in a decade anyway.

I was hinting at the Gravity in my post and certainly NOT ANY Tesla. It is not like we need a seven passenger vehicle at this time, but would probably get one in the future. By that time it is possible that another manufacturer would fill that niche too. Our Sienna will be parked as a third car if needed for that purpose once the GT arrives.
 
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Hc_79

Hc_79

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#20 · Dec 31, 2021
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hmp10 said:
Same here. Have had both a Rivian R1S Launch Edition and a Lucid Air Dream on reservation since the early days of both and was planning to take whichever became available first. And in the middle of all this, we were able to snag a Tesla Model S Plaid in August. (Our Zenith Red Dream is being delivered at noon today.)

After several years of listening to the pro and con debates about whether the internet sales model of Tesla and Lucid is better than buying through a legacy dealer, I have become convinced legacy dealers are going to screw themselves by screwing too many customers. Every Mustang Mach-E that has shown up in Naples, FL has had at least a $5,000 "market adjustment" pinned to it by the dealer. Now Mercedes is allowing their dealers to do the same thing . . . except that, in typical German fashion, the price gouging is astronomically higher, reaching the levels of a Porsche options list.

Instead of trying to develop news ways to generate the service revenues on which they depend as the market shifts to EVs, legacy dealers are grabbing the short-term fix of gouging prices for buyers willing to be screwed. It's sort of like GM riding the reputation of cars from their golden era as they made crappier and crappier cars throughout the 70's-90's. The piper eventually had to be paid.

There's a huge opportunity for creative legacy dealers to use their existing service facilities and personnel to open up revenue streams they don't currently have. People who buy expensive cars often add thousands of dollars of things such as PPF wraps, ceramic coatings, radar/laser installations, etc. Right now, the car owner has to get into line at several providers, often spread far and wide, to get these things done over the first few weeks or months of ownership. It would be great to have one-stop shopping for such services -- and creative dealers are in a great position to do so, both for cars they sell and for cars bought elsewhere.
Click to expand...
It should be illegal for car dealers to do this. It’s got nothing to do with the chip shortage driving up the cost it’s pure price gouging. If the cost was being driven up by shortages then the manufacturer would be adjusting the MSRP.

What Mercedes said is true that they can’t do anything but the “it’s worth it” comment at the end came across to me that they’re supporting this bad behavior.
 
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